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ICAT Logistics Provides End-to-End Logistics Support for the Global Seed Market

When timing, precision, and global coordination matter, companies across a wide range of industries turn to ICAT Logistics for support. With operations reaching more than 190 countries, the company has built a reputation for delivering customized logistics solutions in industries where reliability is critical.

Founded in 1993, ICAT Logistics was created to provide a more personalized and responsive experience in the logistics and transportation industry. Today, the company supports customers across North America, Europe, Asia, Africa, Australia, and South America, helping businesses navigate the complex world of international freight movement. From inland transportation and documentation to air freight, ocean freight, and ground freight, ICAT provides end-to-end logistics solutions tailored to customer needs, including specialized support for seed industry shipments.

At the company’s Portland operation, Operations Manager Lanier Schriner says ICAT values the opportunity to support the seed industry through its involvement with the Oregon Seed Association. “Supporting OSA has allowed ICAT to build valuable relationships within the agricultural community and demonstrate its industry importance,” Schriner shared.

The Portland office brings together nearly 100 years of combined logistics experience, giving the team the ability to navigate complex shipping challenges and adapt quickly when unexpected issues arise. Whether managing changing regulations, weather disruptions, congestion, or shifting global conditions, ICAT emphasizes problem-solving, flexibility, and customer service at every step of the process.

ICAT defines success by more than simply delivering freight. The company emphasizes operational excellence, accountability, and providing customers with peace of mind throughout the shipping process. Its technology platform incorporates AI-powered visibility and predictive intelligence tools designed to help customers manage increasingly complex supply chains.

As the logistics industry continues to evolve, ICAT anticipates greater adoption of technologies such as AI, IoT, and autonomous transportation systems in the years ahead. The company also expects sustainability initiatives and environmentally conscious logistics practices to become an even larger focus across global supply chains.

For Oregon’s seed industry, dependable logistics partners play an important role in helping products reach customers around the world. Through its continued support of OSA, ICAT Logistics remains committed to strengthening those global connections while delivering the responsive, experienced service its customers rely on.

A Century of Protection: How Hagan Hamilton Supports Oregon’s Seed Industry

With deep roots in Oregon and a long-standing commitment to local industries, Hagan Hamilton Insurance Solutions has spent more than a century helping businesses navigate risk. Based in McMinnville and operating through seven offices across the state, the independent, family-owned agency combines local expertise with the capabilities of a large firm, offering what team members describe as the best of both worlds.

Hagan Hamilton is a full-service insurance agency with specialized expertise across a wide range of sectors, including agriculture, vineyards, banking, public entities, employee benefits, and personal insurance. Within the seed industry, the agency has built a particularly strong presence, working with companies in Oregon and beyond. Their approach centers on being a steady, practical partner, helping clients set up appropriate coverage, manage claims when they arise, and identify ways to reduce overall risk and cost.

That hands-on approach is especially important in seed and agricultural operations, where timing, logistics, and physical assets like equipment and inventory are critical. The Hagan Hamilton team emphasizes understanding how each business actually operates on the ground, allowing them to tailor solutions that reflect real-world challenges rather than one-size-fits-all policies.

Founded in 1915, the company has remained locally owned throughout its history. Today, it employs nearly 70 people, many of whom live in seed country and have personal ties to the industries they serve. This connection extends across the organization, from specialized ag team members to behind-the-scenes account managers who help keep client operations running smoothly.

As a Silver Sponsor and Associate Member of the Oregon Seed Association, Hagan Hamilton views its involvement as more than a marketing opportunity. The agency values being actively engaged with the seed community, using those relationships to better understand operational challenges and provide more informed guidance around risk management, including areas like equipment, inventory, transportation, and liability.

Like others in the industry, the agency is currently navigating a challenging insurance market, with rising costs across many lines that are not always tied to individual claims. At the same time, Hagan Hamilton sees opportunity in these conditions, pushing the team to be more proactive, creative, and engaged with clients. They also work to challenge common misconceptions about insurance, emphasizing that true value lies not just in price, but in how coverage is structured, how claims are handled, and how risks are addressed before problems occur.

Beyond business operations, Hagan Hamilton is also known for its strong philanthropic culture. During the holiday season, each office selects a local charity and participates in a friendly competition to raise funds, reflecting the company’s broader commitment to giving back to the communities it serves.

After more than 100 years in business, Hagan Hamilton continues to define success through longevity, strong client relationships, and a high retention rate, earned by consistently delivering for the businesses that rely on them.

American Ag Systems Builds Reliability from the Ground Up

In the heart of Oregon’s Willamette Valley, American Ag Systems is helping modern agriculture operate more efficiently, one installation at a time. Based in Salem, the company has steadily grown its reputation as a trusted partner for agricultural and industrial businesses across the Pacific Northwest.

Founded in 2014 by brothers-in-law and military veterans, Travis Tatum and Andrew Burleigh, American Ag Systems emerged from hands-on experience in agricultural equipment and processing systems. Through their work in the industry, they identified a gap: a need for skilled, dependable installation and millwright services delivered by professionals who truly understand the equipment they work with.

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Double River Forwarding Navigates Global Events to Deliver Seed For the World

As the owner of a small freight forwarding and logistics company based in Portland, Tina Lyons is always keeping a close eye on the news.

Global events can have a major impact on her clients and business. Lately, she’s been monitoring conflict in the Red Sea that has led to reduced ship traffic through the Suez Canal for fear of attacks. That means more vessels and more cargo are having to travel longer distances before reaching their final destination.

“It would be nice to take a news break, but I can’t,” said Lyons, of Double River Forwarding LLC.  “World peace would really help a lot.”

 

Tina Lyons, back, waves in front of a container vessel with employees Josephine Lyons and Jennifer Dawkins.

 

Lyons founded Double River in 2008. She previously spent 16 years in the commodity trading and freight forwarding industry before striking out on her own. The company’s name refers to the convergence of the Willamette and Columbia rivers in north Portland.

Double River specializes in shipping agricultural products around the world, including wheat, corn, hazelnuts, and grass seed. Lyons estimated as much as 90% of their clients are farmers. The company handles bookings with shippers, documentation, and other services to ensure these products get from Point A to Point B.

“I like to help people, and I like to make people happy,” Lyons said.

Export challenges

Lyons joined OSA as an associate member in 2020, right as the COVID-19 pandemic was beginning to cause major supply chain disruptions.

The biggest benefit, she said, has been developing close relationships with seed producers. Those connections have allowed her to learn more about the Oregon seed industry, and also share with OSA members what issues are affecting exports.

“Sometimes you have to explain broader issues as to why their cargo isn’t getting to (its destination),” Lyons said. “It can be really hard to explain that to people. Customers’ heads aren’t in this all day long. They’re just trying to sell their products.”

 

An ocean vessel loaded with containers. (Source: Wikipedia)

 

For example, Lyons said the COVID-19 pandemic threw shipping schedules into chaos. Bookings aboard vessels were difficult to find, and constantly changing. Even finding empty containers for exports was difficult — shipping lines were instead sending empty containers back to places like China to fill with higher-priced imports, essentially leaving exports behind with nowhere to go.

Things haven’t gotten much easier in the years since pandemic lockdowns. Russia’s invasion of Ukraine and the conflict in Gaza have altered shipping routes, leading to greater congestion at European ports. Ship traffic was also recently restricted through the Panama Canal due to drought, resulting in another bottleneck.

It is up to Lyons and her team to help customers navigate these complex challenges.

“It’s a big wheel,” she explained, “and the cogs aren’t all in the right place right now.”

A team approach

 Lyons has four employees at Double River, including two in their Portland office, one based in Roseburg, and one on the East Coast in Jersey City, N.J.

Together, they move approximately 4,000 forty-foot equivalent containers worth of cargo every year. A forty-foot equivalent container, or FEU, measures 40 feet long, 8 feet wide, and 8 feet tall. For all 4,000 FEUs, that adds up to about 100,000 metric tons of goods.

Oregon grass seed goes all over the world, Lyons said. She can take out a globe and start pointing to every country where Oregon seed is sold, beginning with Tasmania. By the time she gets to Egypt, people usually get the point, she said.

Shipping grass seed does come with its own set of unique challenges. Import restrictions tend to be higher, Lyons said, and testing requirements are more stringent.

Freight forwarding and logistics can be a stressful job, Lyons said, with all the uncertainty caused by factors outside of their control.

“Luckily, we have awesome customers,” she said. “It helps to ease everything.”

Interested in contacting Double River Forwarding LLC? Click here to learn more!

 

The Double River team — Tina Lyons, Jennifer Dawkins, and Josephine Lyons — gathered with their significant others. 

Columbia River Seed Harnesses Automation, Genetics to Enhance Production

While most grass seed produced in Oregon comes from the rainy and fertile Willamette Valley, it is not the only region yielding high-quality seed crops.

Established in 2003, Columbia River Seed supplies Kentucky bluegrass, perennial ryegrass, tall fescue, and fine fescue grown on both sides of the Columbia River in Eastern Oregon and Washington. The company markets its products through a strategic partnership called Columbia River Basin Seed Trinity, formed in 2023 with Riverview Seed Co. based in Hermiston.

“We’ve transformed from just third-party multiplication and selling seed to a wholesale customer, to now we’re a value-added business,” said Cody Gyllenberg, Operations Manager for Columbia River Seed. “We grow seed, we blend seed, we market seed … we have customers across the globe that all require different things.”

 

Cody Gyllenberg (right), Dallin Iverson (Field Manager, left), and Jory Iverson (Seed Stock Manager, center) planting observation plots at Columbia River Seed.

 

Being situated in the heart of the Columbia Basin comes with its own set of unique challenges. For starters, the climate is much drier, meaning access to irrigation is critical. Secondly, most farmers grow grass seed secondarily as a rotation crop between plantings of higher-value vegetables like potatoes and onions.

In order to make grass seed economically competitive, Gyllenberg said Columbia River Seed has leaned heavily into automating its cleaning and packaging facilities in Plymouth, Wash., and testing newer, better-performing varieties.

Along with automating its cleaning and packaging lines, growers for Columbia River Seed are also experimenting with laser-fired weeders in place of hand-rogueing crews to save on labor.

“I’ve done the math,” Gyllenberg said. “Let’s put it this way — as expensive as (automation) is, we can justify it in a few years just on our labor costs.”

 

Packaged bags of Kentucky bluegrass are ready to ship at Columbia River Seed in Plymouth, Wash.

 

Law of Constant Misery

Gyllenberg, who graduated from Washington State University with a degree in agronomy, has a special passion for plant breeding.

Columbia River Seed works closely with the Willamette Valley-based Novel AG Inc. to do variety development. Novel AG tests thousands of grass cultivars, paying close attention to qualities such as wear-tolerance, early spring green-up, and post-harvest dormancy. Only a small fraction will make the final cut.

“We do have some new varieties that are pushing the envelope very hard, and that we’re excited about,” he said.

Plant breeding is both a science and an art, Gyllenberg said. Sometimes, a variety produces excellent yields but is lower in turf quality. Other times, the turf quality is superb, but yields aren’t up to par.

Gyllenberg calls it “the law of constant misery.”

“We try not to aimlessly release varieties,” Gyllenberg said. “As any good business grows and develops, you try to refine the tip of your spear, and you’re picking things that are not just another option, but always a better option.”

 

A field of Sierra Vista Sheep Fescue grows in the Columbia Basin.

Industry Unity

Columbia River Seed has been a member of OSA since its founding, which Gyllenberg said has provided a fantastic outlet to connect with industry partners and develop working relationships.

Though the seed industry is diverse, Gyllenberg said OSA should be the glue that holds everyone together by uniting around common goals and issues.

“Today’s modern OSA could potentially be a pillar and an innovator in our own right,” Gyllenberg said. “In order to do that, I think it’s key to drive hard on the most important big-picture and philosophical issues that plague our industry. If we can find a way to unite members around those important pillars of ideology, then the smaller issues become less frustrating.

“None of that can happen overnight,” he added, “but if the underlying motif is there, then the roadmap is traversable.”

Want to see more photos and videos from Columbia River Seed? Be sure to check out the company’s Instagram pages, @ColumbiaRiverSeed and @SeedTrinity. For more information or to contact Columbia River Seed, click here.

The 2024 grass seed harvest is mostly complete for Columbia River Seed in Eastern Oregon and Washington.

Justus Bag Co. Named 2024 Associate Member of the Year

For nearly 65 years, Justus Bag Co. has been supplying high-quality agricultural packaging for some of the largest grass seed, onion, pulse crop, and livestock feed companies throughout North America.

The third-generation family business, now led by Darin Justus, has locations in Portland and east of Spokane. Bags for clients come in a variety of materials and sizes — everything from paper to polypropylene, and 1 pound up to several thousand pounds.

OSA presented Justus Bag Co. with the award for Associate Member of the Year at our 2024 Summer Convention in June. The company has supported OSA for about three decades, Justus said.

“It was just truly an honor,” he said. “I was very humbled.”

Partners in the Seed Business

Justus Bag Co. was founded by Justus’ grandfather, Roland “Curly” Justus, and his father, Doug Justus, in 1959. Roland had previously gone into business with the Oregon Bag Co., now known as OBC Northwest, in Canby before moving his family to Spokane to start his own company.

Back then, Justus said they would drive around collecting old used bags, mostly burlap, and bringing them back to their facility where a line of sewers would recondition them to be sold again. Today, bags are made overseas and brought to Justus Bag Co.’s warehouses, where employees hand-feed them one by one through one of nine printing presses.

The company opened its Portland branch in 2008. Together, the facilities employ about 30-35 people, depending on the season.

“Our team on the production line doesn’t get enough credit, because we cannot go out and do what we do without them,” Justus said.

Justus described the grass seed industry as a “vital” component of their business. His favorite part of the job is developing long-lasting relationships with clients, and forging partnerships that benefit and strengthen the agricultural industry as a whole.

“We don’t look at our customers as customers. They’re more partners with us in business,” he said. “That really is the most important part of our business, is building these relationships, these friendships and partnerships, that hopefully last a lifetime. Once you have that, it’s easier to work together on issues.”

Supporting OSA and the Community

A lot of that industry networking and relationship-building happens through OSA, Justus said, which is a big reason why he continues to support the association.

“We only thrive in this industry because of the people we’re dealing with in OSA,” he said. “It’s a good group of people, it’s a great organization, and it only gets better for us every year with them.”

Justus Bag Co. also supports several other community organizations, including Cancer Can’t, a Spokane-area nonprofit dedicated to assisting people fighting cancer. The group was founded by Jonathan Van Keulen and his wife, Becky, after Jonathan was diagnosed with bone cancer. Jonathan’s father, John, is a sales manager for Justus Bag Co.

The 10th annual Cancer Can’t Gala is scheduled for Sept. 21 at the Spokane Convention Center, with Justus Bag as an event sponsor.

“That’s probably one of the biggest highlights for us, is that organization,” Justus said.

Upon receiving the Associate Member of the Year award from OSA in June, Justus said it took everything he had not to get emotional in front of everyone.

“We only get that award because of the people in this industry,” he said. “We’re very fortunate and grateful that most of these companies that we’re dealing with are loyal clients, loyal partners, and it just makes it a lot of fun.”

Interested in connecting with Justus Bag Co.? Click here.

Ampac Seed Co. Provides ‘One-Stop Shop’ for Customers

For Joe McAlhany Jr., there’s never a dull moment working in the seed business.

 

“I love the fact that no two days are ever the same. No two years are ever the same,” said McAlhany, General Manager of Ampac Seed Co. “It’s always fun to see where your products end up, and you really build some good friendships in this business.”

 

Founded in 1978, Ampac — short for “American Pacific” — produces around 25 million pounds of seed annually, including turfgrass, forage, and cover crops. The company contracts with farmers in Oregon and Canada to grow the seed, which then gets shipped across the country and around the world.

McAlhany has spent more than 20 years working in the industry. His family was one of the primary owners of OreGro Seeds, based in Albany, before selling the company to Nutrien Ag Solutions in 2017. McAlhany joined Ampac in 2021, leading an experienced team of 15 employees.

 

Whether it’s a soccer field in Australia or a farmer’s field in Kentucky, McAlhany said Ampac strives to be a “one-stop shop” to fill every customer’s needs.

 

“That’s where we want to be as a seed company, because so many distributors on the other end are reluctant to carry inventory,” he said. “They want to be able to go to one place to buy what they need and then ship it out.”

 

 

A Growing Market

Ampac is one of the oldest grower-owned seed companies in the Willamette Valley, McAlhany said. It was originally started by four different growers, though all but one has since moved on, leaving Pugh Seed Farm as the last of the original owners still standing.

 

McAlhany said the company is “pretty much split 50-50” between turfgrass and forage production. The market for cover crops is especially fast-growing in the U.S., he said, because of their bevy of environmental benefits — everything from improving soil quality and reducing water runoff to sequestering carbon.

 

“Cover crops are one of those few things where farmers and environmentalists can come together, because there’s so many things they can do for our soil and watersheds,” McAlhany said. “It’s something that we have a passion for, and it’s really just a unique market.”

 

In some cases, McAlhany said farmers who plant cover crops over a period of years can actually start seeing an increase in their bottom line. According to a USDA survey, corn yields went up 3.1% and soybean yields rose 4.3% after planting cover crops. Naturally healthier soils also mean farmers spend less money on chemical fertilizer, McAlhany said.

 

 

Uniting For Solutions

 

Looking ahead, McAlhany said water is likely to be the biggest issue facing Ampac.

 

As some areas around the West encourage xeriscaping to save water amid drought, McAlhany said the idea of a lush, green lawn has become like a dirty word in these markets. He said Ampac is working closely with breeders to develop more drought-resistant turfgrass varieties that require less irrigation while providing all the same advantages.

 

“Then we trial those products in markets where water is the biggest issue. That way, we can see how they’ll be received and how they’re going to be used,” McAlhany said.

 

McAlhany, who also serves on the Board of Directors for the Oregon Seed Association, said membership in OSA allows companies like his to learn more about complex issues affecting the seed industry and unite for common solutions. One example, he said, is advocating for digital labeling, which he called “a massive game-changer” for the industry.

 

“We’re heading in a good direction,” McAlhany said. “We’re excited about the future.”

Vertical Integration Key to Success at Mountain View Seeds

Born out of a co-op in the heart of the Mid-Willamette Valley, Mountain View Seeds has emerged as a top player in the global grass seed market, providing high-quality turfgrass, forage, and cover crops with a focus on environmental sustainability.

 

Today, the company contracts with more than 200 growers across the Pacific Northwest and sells anywhere from 60-80 million pounds of seed every year. Species include cool-season grasses like kentucky bluegrass, fescue, ryegrass, bentgrass, Bermuda, wildflowers, legumes, brassicas and much more used in lawns, parks, landscaped areas, golf courses, sports fields, and sod farms around the world.

 

Being vertically integrated also allows Mountain View Seeds to have a hand in every step of the process — from being involved in developing varieties, seed processing, and shipping. This offers more guidance and quality assurance from start to finish. Tony Ramirez, accounts manager for the company, said this is what gives Mountain View Seeds a strong foundation.

 

It just makes our turnaround time quicker and more efficient,” Ramirez said. “We’re able to work closely with our growers to ensure quality and performance standards are met. With our highly efficient automated seed blenders, we are able to ship products in a timely manner”.

 

 

Rooted in Oregon

 

Mountain View Seeds is part of Pratum Co-op, established in 1946 by a group of local farmers cultivating premium grass seed east of Salem. In 1998, Troy Kuenzi and Todd Bond started Mountain View Seeds to handle the rising demand for Pratum’s private varieties.

 

Though the scope of the business is now global, Ramirez said the company remains dedicated to serving Oregon agriculture. Mountain View Seeds is a supporter of several industry groups, including the Oregon Seed Growers League, Tall Fescue Commission, Fine Fescue Commission, and Annual Ryegrass Growers Association. The company also donates to the annual Oregon Ag Fest, as well as local FFA chapters.

 

As members of the Oregon Seed Association, Ramirez said the company benefits by being able to network and exchange insights that strengthens the entire seed industry.

 

“We’re all competitors in the room, but we have common goals,” he said. “It’s a really good place to gain knowledge of what’s happening, especially in a diverse industry such as ours. There are so many different things that go on.”

 

 

Fighting for Grass

 

One of the biggest challenges facing the seed industry, Ramirez said, is fighting against the perception that grass lawns are bad for the environment. In addition to grass’ ability to sequester carbon, improve air quality, and prevent erosion, Mountain View Seeds is constantly working to develop more sustainable varieties that use less water, fertilizer, and pesticides while maintaining quality.

 

To do this, Ramirez said the company utilizes the Alliance for Low Input Sustainable Turf (ALIST), multiple universities, and other research partners.

 

“The biggest thing is we do a lot of research and trials to figure out which varieties can have reduced inputs, more heat tolerance, and decreased water use,” Ramirez said. “A lot of it ties into the environment, but it’s also about cost savings in a way where you have fewer inputs, and you’re also doing better by the Earth.”

Smith Seed Services Offers Full Spectrum of Industry Tools

A lot goes into making Oregon’s seed industry renowned worldwide. From breeding quality genetics to seed coating, cleaning, and packaging, producers rely on a bevy of services to help them increase productivity and satisfy customers around the globe.

 

For more than 60 years, Smith Seed Services has been providing the tools that seed growers and distributors need to prosper. What started as a small seed cleaning operation working out of a converted dairy barn has since expanded to include specially formulated seed coating, blending, storage, distribution, and marketing. The company also offers its own exclusive lineup of high-performing turfgrass, forage, and cover crop seeds.

 

“With a commitment to innovation and customer satisfaction, Smith Seed Services has grown to over 300 team members with a coating and packaging capacity of over 15 million pounds per month, serving clients globally and continuing to thrive as a privately held, family-oriented business,” said Dustin Withee, a spokesperson for the company.

 

Seeds of success

 

Headquartered in Halsey, Smith Seed Services was founded in 1956 by George Smith. Originally a seed cleaning business serving Willamette Valley farmers, the company has gradually expanded its reach and added to its repertoire of services and products.

 

One of its biggest accomplishments came in 2008 with the completion of a new multi-million dollar seed coating facility. A second coating and retail packaging facility was also built in Lamar, Missouri in 2018.

 

Throughout its various departments, Withee said Smith Seed Services employs a robust and experienced team.

 

“We take pride in the fact that most of them have been here for five years or longer, including several who have worked here for 15-30 years,” Withee said. “We have a loyal, long-term, and stable team that has invested in and is integral to the success of our business.”

Engaged with OSA

 

As a key player in the seed industry, Withee said Smith Seed Services is constantly pursuing market access while navigating ever-changing regulations. Being a member of the Oregon Seed Association allows the company to access information and ensure they have a seat at the table when discussing industry issues.

 

“As a company alone, our voice is small, but as we work collectively with the larger industry, we can all affect change,” Withee said. “While we may not directly influence policy in every case, we work to find solutions and ways to work within the regulatory framework we are given.”

 

Smith Seed Services also supports causes and organizations that benefit all of Oregon agriculture. These include Oregon Ag Fest, the Oregon Seed Growers League, Oregon Annual Ryegrass Growers Association, and the local Central Linn FFA Chapter. In addition, Withee said the company provides logistical and regulatory support for mission groups sending relief containers to areas afflicted by poverty and armed conflict around the world.

 

“Part of our ethos is encouraging and supporting employees with their involvement in community organizations and charities,” Withee said.

Pure Seed Cultivates Varieties for the World

Developing new grass seed varieties is no easy feat for Crystal Rose-Fricker and her team at Pure Seed. The process usually takes a decade or longer of careful breeding, cultivating the right mix of genetic traits that can withstand drought, diseases, and other environmental pressures while also maximizing yield for growers.

 

“Breeding is always a numbers game,” Rose-Fricker said. “For every variety that we license, we probably throw away at least 10 because they’re not good enough.”

 

It is that level of detail that has established Pure Seed as a top player in the seed industry. The company’s products can be found all over the world, from the lawn and garden section at Lowe’s Home Improvement stores to major sporting events like the 2022 FIFA World Cup in Qatar and the 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome.

 

A family business

 

Pure Seed was founded by Rose-Fricker’s father, Bill Rose, in 1972 as a marketing and wholesale supplier of warm- and cool-season turfgrass and forages. Two years later, Rose started Pure Seed Testing to cultivate new varieties at its 175-acre research farm in Canby, and a second 25-acre research farm in Rolesville, N.C. Pure Seed Testing will celebrate its 50th anniversary in June.

 

Rose-Fricker is now president of Pure Seed and Pure Seed Testing, carrying on the family business. The companies employ about 80 people depending on the season, she said, including her own kids, McKayla Fricker-Smucker and Austin Fricker.

 

“Between our companies, we’re almost 50% women, which is unusual for an agricultural company,” Rose-Fricker said.

 

Strengthening the industry

 

Being part of the Oregon Seed Association gives members the chance to come together and strengthen their industry, Rose-Fricker said. Even though they are technically competitors, she said they are stronger as a group when it comes to advocating for legislation and support that helps everyone along the supply chain.

“We’re all working together to keep this industry strong and valid,” she said. “We can’t stick our heads in the sand and just farm anymore. We have to get involved.”

 

That means making sure they tell the industry’s story, and explaining how companies like Pure Seed are cultivating better seed varieties that give all the benefits of natural grass while being more environmentally friendly — requiring less water and chemical inputs.

 

“People want to have a beautiful green landscape, but they don’t want to feel guilty about it,” Rose-Fricker said.

 

The next generation

 

Pure Seed also volunteers with Oregon Aglink’s Adopt-A-Farmer program, which pairs farmers with middle school classrooms for field trips and agricultural-themed lessons. This year, Rose-Fricker said the farm in Canby will welcome 200 kids from Sellwood Middle School in Portland.

 

For some kids, it might be the first time they’ve ever been on a farm or seen a tractor, Rose-Fricker said. The program aims to show them that they could consider jobs in agriculture, no matter what they’re interested in doing.

 

“It’s really needed to give kids that experience,” she said. “Who knows what they’ll end up being in the future?”