Pennington Seed Becomes the Official Lawn Care Company of The New York Yankees
The iconic team will utilize the portfolio of Pennington grass seed products to maintain the field at Yankee Stadium starting in the 2014 season.
MADISON, Ga., April 7, 2014 /PRNewswire/ — To mark the beginning of the 2014 baseball season and to kickoff the spring growing season, Pennington Seed, Inc., today announced it has finalized an agreement to become the official lawn care company of the New York Yankees. As part of the multi-year partnership, Pennington will develop and provide a portfolio of grass seed products to support the unique aesthetic, functional and maintenance needs of the iconic field at Yankee Stadium.
The New York Yankees sought Pennington to address the rigorous demands and continuous wear placed on their field. The Yankees grounds crew selected Pennington grass seed for its best-in-class aesthetic appeal and durability, as well as for its ease of maintenance. In addition, the partnership includes field days for professionals and local in-store promotions.
“We’re proud that the dedicated turf professionals of Yankee Stadium and the New York Yankees turned to Pennington to deliver the highest quality seed for their field,” said Jeff Crow, vice president of marketing at Central Garden & Pet Company, the parent company of Pennington Seed. “Whether being used to maintain the field at Yankee Stadium or to repair or establish your own yard, Pennington products are designed to establish thicker, fuller grass that can withstand the rigors of regular use, while using up to 30 percent less water versus ordinary seed.”
From 81 home games to concerts and other events, the multi-function field at Yankee Stadium is continuously used throughout the year.
“We are very excited to begin a relationship with Pennington. We hope that utilizing Pennington grass seed products at Yankee Stadium, along with the in-Stadium signage, expands its brand awareness,” said Michael J. Tusiani, New York Yankees Senior Vice President of Corporate Sales and Sponsorships.
Pennington offers a variety of grass seed mixes and blends to suit the needs of every homeowner. Pennington grass seed is available at home improvement stores and select independent retailers nationwide, including throughout the tri-state area of New York, New Jersey and Connecticut. For additional information about Pennington Seed, please visit www.penningtonseed.com or go to www.facebook.com/PenningtonSeed .
About Pennington Seed
Founded in 1945 by Brooks Pennington, Sr., Pennington Seed, Inc. had humble beginnings as a small feed and seed store located in Madison, Ga., where the company is still headquartered today. Since the company’s founding, Pennington Seed has grown into one of the largest manufacturers, producers and distributors of lawn & garden and turf care products in the world, with state-of-the-art manufacturing facilities, observation nurseries and quality control labs located across the country.
Pennington Seed is owned by the Walnut Creek, Calif.-based Central Garden & Pet Company CENT +1.07% CENTA +0.83% , a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supply markets. To learn more about Pennington Seed, visit www.penningtonseed.com . For additional information on Central Garden & Pet Company, including access to the Company’s SEC filings, visitwww.central.com .
SOURCE Pennington Seed, Inc.
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