The 98th Annual Pacific Seed Association (PSA) convention will be held February 11-13, 2024 at The Loews Ventana Canyon Resort in Tucson, AZ. The facility and setting are the perfect combination for interacting with everyone in our industry. Our convention program has been carefully crafted to showcase topics of interest for everyone – including hiring strategies, attracting and retaining talent, irrigation management in drought conditions to maximize crop yields, legislative updates, seed treatment and environmental updates, AI in Agriculture, our PSA Annual Meeting and field crop reports.

The annual golf tournament will be played at the beautiful Ventana Golf & Racquet Club, a Tom Fazio-designed championship 18-hole golf course. It is designed to blend into the Santa Catalina Mountains’ natural features. Weaving through desert cacti and scenic canyons, the course embodies the character of the Sonoran Desert landscape, as well as a unique variety of desert fauna. Not golfing? Join in on the friendly paint and sip class and create your own western art on canvas to keep.

The goal of our program is to reinforce and reinvigorate our efforts to ensure growth and prosperity in the Pacific Seed Association as we continue to tackle new challenges in our markets. Coming together to network as an industry will be key to our continued success. I encourage you to participate in the 2024 convention.

The PSA Annual Convention traditionally draws attendees from across the nation. It is an essential link in bringing greater communication and stability to the seed industry. It has been a pleasure serving as President of PSA. If you have any questions regarding the convention, please call the PSA office. Your past support and involvement are sincerely appreciated, and we look forward to seeing you in Tucson this year.