Pure-Seed Testing develops turfgrasses and forages that solve problems and meet needs.
Crystal Rose-Fricker, the president of Pure Seed and Pure-Seed Testing Inc., and has developed or co-developed more than 320 turf and forage grass cultivars.
The renowned grass seed geneticist has made her mark in research and breeding for more than 30 years, earning the Genetics and Plant Breeding Award from the National Council of Commercial Plant Breeders.
Rose-Fricker operates from the heart of a fully integrated family business that her father, Bill Rose, started in 1970. The third generation is now involved, and the family’s network of companies include PST for the research and testing; Pure Seed, marketing and services; and Roselawn, the production arm headed by her brother, Ed Rose.